Yalla! Let’s Talk.
Yalla! Let’s Talk (YLT) is a media publication, events platform, and an inclusive community for Arab-identifying Millennials and Gen Z individuals. Our team is driven to create representation for minorities within our community. They approached us asking for a more advanced CMS platform in which they can use to share their stories followed by a maintained social media strategy and graphic design support.
Our team collaborated with theirs to transfer their website from Squarespace to WordPress. We updated and created a cleaner look by starting with the re-branding of their organization, thus allowing for a sleeker, more professional website for a more relatable, powerful storytelling capabilities. From there we started looking into their audience and created a marketing plan and graphics that helped them grow their Instagram followings from 10k to 60k within few months.