Why do you think we should choose Google Ads from different advertising methods? As a digital marketing and advertising agency, we deal with a variety of advertising methods and have reviewed each one’s feedback many times. Believe us, this many years of experience has proven to us that Google advertising is one of the best and most targeted advertising methods in the world!
Throughout the years, we have seen many customers who have been increasing their sales in a very short time using Google Ads. One of our customers was so pleased with their ads that they said they hired 3 new staff to meet their customers’ needs! Another customer, a mobile store, was able to double its daily sales! And at a very low cost.
In today’s article, which is the second article in our Google Search Network advertising training series, we want to tell you why using Google Ads is so important!
Now you might say that your words are just your claim. So let’s explain more precisely why Google Ads can transform your business!
6 Reasons to Start Advertising on Google Ads Now!
Here are six different benefits that come with using Google Ads:
Google advertising can be targeted
Google Ads with its great targeting features allows you to show your ad only to users who are just looking for your service. What’s better? Let’s make a comparison. Suppose you produce disposable dishes and you want to promote your products on Instagram. How much of a chance are there to find users who need your product at just the right moment and are willing to order it via Instagram?
Different in Google advertising is that you only pay for audiences who search for keywords related to your business. This means your ad will be displayed to the audience at the moment when they are looking for your services.
If anyone is looking for the phrase “buy disposable container” they will definitely be looking to buy this product. And that means your chance of selling (provided you have a quality product and good service) is really high. This level of purposefulness has never been possible in any other medium.
Keep in mind that the more specific your business is, the greater the importance of accurate targeting. That is to say, for a truly specialized business (such as a business that sells concrete pumps) there is practically no other advertising method than Google.
Your spending is completely optimized
In Google Ads, you are only charged for every click on the text of your ad, and displaying ads are free of charge. As a result, you are confident that your promotion is profitable. Because you won’t pay for those who don’t choose your website.
Now if your Google Ads is not properly managed, all your advertising funding may go down the drain. You need to make sure you are optimizing your ad.
A very important point is that you should manage your Google Ads yourself, learn how to work with it. Otherwise, be sure to place your Ads with a trusted agency.
Google Ads results are quite tangible and measurable
One of the most important advantages that digital marketing has over traditional marketing platforms, such as television or even face-to-face marketing, is that it is easily measurable.
You have the opportunity at Google Ads to see how many people click on your ad at any time and go to your website. Also, the daily and monthly reports that tell you what date and time you were visited the most.
The diversity of these reports is enormous. You can go into every detail of your campaign and find out about input, display, cost, and many other features.
You can even measure your advertising return on investment (ROI) thanks to Google Ads. This means you can figure out how much you have cost and how much you have sold and made.
Google Ads increases your sales instantly!
One of the most important features of Google Ads is that your sales increase immediately after your ads start. You charge your account, specify your campaign settings, and your ad will begin running immediately after Google approves it. From now on, you will be present in your related searches and have the chance to sell.
In fact, Google advertising is one of the early advertising strategies. Even methods such as banner ads (usually spent on large budgets) do not have this quick return and are more suited to branding your business.
You decide how much to spend!
In Google Ads, you can set a daily advertising budget ceiling. For example, you can specify not to consume more than $100 per day. You can also set the price of each word manually and at your own convenience, making sure you pay a reasonable price for each click.
These features help you best manage your money and make sure that no costs are wasted. So no matter how much budget you have. Whether you own $300 or $3000, you can advertise for the same budget.
Of course, if you don’t have the time to set this up, you can tell Google to do it automatically for you.
Talking about spending on Google is very sensitive and we recommend that if you are not proficient in Google Ads, opt-out of personal campaign management and submit your ads to specialist agencies.
Your competitors are using Google Ads
To find out how much your competitors are using Google Ads, just search for a keyword related to your business on the Google website.
To better understand this, it’s not bad to know that in a company like airlines, especially in the days before the holidays, how many travel agencies may advertise the word “online ticket purchase” at the same time. All of these agencies are in instant competition with each other and are waging a full-blown fight for Google’s results! Why?! Because they want to, and of course, their advertising costs will return at a substantial rate.
Thanks to Google Ads’ high return, every time you start your promotion, you’re one step behind competitors who started earlier, and one step ahead of those who haven’t started yet!
Now you know why Google Ads is so popular. So it’s time to warn you! launching ads without knowing Google Ads can quickly lead to a catastrophe.
In the next article, we want to make a comparison between SEO (Google Search Engine Optimization) and Google Ads and see how they can each influence our success and sales.