The return factor or exit percentage or jump rate means the number of users who log in to your website and without seeing any other pages, they just leave the website. The bounce rate does not depend on how much they appear on your page and is a measure to measure the attractiveness of your site visitor.
Determining the success of a website to attract visitors is usually measured based on the number of unique visitors per day. In the early stages of getting started, and in the first few months of the website one can see that the website viewers are low, but even with that you should keep up the users who enter your website and convert them to the customer.
The bounce rate result shows you how much your users are communicating with your website and encouraging them to visit more pages.
The most important factor in measuring a website’s success is its constant number of users, meaning people who watch it every time and return when you update your content.
If your website has content that most people enter only once for, then checking for the bounce rate can be a good way to see what is wrong and what to do. An increase in the number of visitors every day, if accompanied by an increase in the return rate, will not result in a long-term benefit for your website, however it can help you to understand your website content and users.
Bounce Rate Analysis of a Website
Due to the amount of information that powerful statistics systems provide to website administrators, their lack of accurate analysis can lead to confusion and mistakes in future decisions. To analyze the return factor of the website and make the right decision about the proper or inappropriate nature of it, we must categorize the visitors according to the way they enter you website and analyze each one separately.
1. Low-value referrals
Websites that collect bulk information from the Internet and provide users with no content monitoring are considered as inappropriate referrers. People who enter your website this way leave it very quickly because they generally did not expect to enter your website or they are looking for something else and have been guided to your website accidentally. Links can be a good example that could cause this problem.
2. Direct link to the website
These links are usually accompanied by a promotional message, such as “We suggest you to visit this website” or “To read more, visit the website below.” The people who enter this website through the link are not coming in with a specific purpose and expect a lot of your website and are on the hope of finding more about the content they were reading about.
3. Bounce rate input from search engines
People who enter your website through a search engine and with a specific phrase are definitely looking for a specific topic and are interested in your content. If the return factor for these people on your website is low, that is, more than 50% of them will leave your website without visiting any other page; you are faced with a major problem and need to have a deep overview of your website and environment. Considering the following two points is very important:
- Sometimes Google places you in a good spot in search results for certain keywords that are not relevant to your work or for which you have not done any specific planning. Identify these phrases and words correctly should be a priority.
- Checking the website’s return factor in terms of Google’s input requires a robust and accurate inventory, something Google itself has provided it in the form of Google Analytics. Google Analytics provides you with comprehensive information about your website that you can use to formulate a strategy for choosing your keywords and SEO.
4. website’s fixed users
People who keep track of your website and follow the content are fixed users. On the one hand, you expect them to visit a large number of pages, but on the other hand, with a lot of references, they may not find anything new on the website and leave it immediately. For example, people who are informed by the newsletter about the website’s new content quickly visit your website, but it’s very unlikely that they will go to other pages on the website after they have read the article.
Do your best to find website problems and encourage visitors to view more pages; use the sidebar and provide the most up-to-date articles or best-selling products can be a good option; also linking articles and introducing related articles would also be great.