4 obvious benefit of the A/B test
The A/B test is usually used to test the various elements of the website in order to achieve a specific goal. Unfortunately, in many cases, A/B testing is ignored by web designers and programmers in web design.
The A/B test, if done correctly, is a powerful way to increase website conversion rates. Spending enough time on the A/B test is very important and you need to collect data within 7 to 10 days to get the best decision that will increase the conversion rate of the website. In the following, we will look at the four benefits that the A/B test will bring to you.
1. Effect of A/B Test on Website Performance
When testing A/B, you have the ability to analyze key indexes. Indicators that give you useful information about how your website design works, and you can evaluate how different changes to website performance have been made by making changes. Using Google Analytics, you will have access to three main indicators for determining the website’s performance:
Basic metrics in Google Analytics
- Unique page views: The number of pages visited by a user during the session in the entire website.
- Page views: The number of times that a page has been viewed.
- Users: The number of unique users who view the website.
- Phones: The number of people who visit your website from their mobile phones. This information shows you that you need to pay more attention to your mobile contacts or the desktop.
- Medium / Source: Displays the channels your website visitors have been pointing to your website.
- Location: Indicates where your audience comes from. This information helps you to produce targeted content and advertising.
Interactive metrics in Google Analytics
- Average time on page: The average time that users spend on your website pages will show you how much your website design contributes to your audience.
- Pages / Session: Displays the number of pages a user sees when the user is on the website.
- New vs returning: Shows you how many new and old visitors are, whether your website engages your audience and returns them to the website or not.
- Referral traffic is the traffic generated from websites that link to your website’s content.
Conversion metrics in Google Analytics
1. Create Leading Customers (Leads)
- Goal conversion rate: The overall conversion rate (pages) shows your goals, which are calculated by specifying the number of goals achieved and the total number of sessions.
- Goal completions: Shows the speed you reach for the specified goals. Whether there is a need to change the marketing or the A/B test.
- Transactions: The percentage of sales and the number of transactions that are performed on your website.
- Time to purchase: Indicates the time it takes to a user to buy something.
- Assisted conversions: Provides information about what elements have led to the decision-making process of your purchaser to lead to the final purchase.
2. Apply A/B test to detect website weaknesses
The A/B test specifically shows you which part of your website is defective and needs to be improved to increase sales. By identifying these weak points, you will be able to fix them and increase the conversion rates. When you are performing an A/B test, you may feel in one of the following:
- Images: Using high-quality photos to increase sales and your business reputation has a huge impact.
- CTA: CTA is very effective in increasing website conversion rates. This conversion can convert a visitor to a buyer or subscribe to a newsletter or download a file by the user.
- Here are some examples of CTA calls: Call today, call now, sign up here …
- Some examples of good CTAs: be a member of the future, join a dedicated club and …
- Contact Us: Many designers simplify the design of the contact page and design a not-so-quality page. Try to take the time to design your contact page and include things like contact form, address, phone number, social networking address, etc.
- Navigation: The website navigation design should be such that it does not confuse users, be well labeled and minimize the number of clicks. Performing the A/B test is important to designing website navigation and can greatly improve its performance.
3. Ability to test with A/B
The A/B test is one of the most important areas for improving the user experience (UX), allowing you to analyze different parts of your website and find out which parts your audience likes and which sectors do not like your design. Several of the elements you can use to test A/B include:
- Visitor flow: How do users get from point A to point B.
- Layout: Menu layout, Button size, Forms and …
- Text: Titles, Descriptions, Website Content and CTA
- Visual elements: photos, images, colors, logo, videos and more.
4 recommendations for using the A/B test
- Do not test A/B simultaneously on multiple elements. Just select one element and change it one at a time.
- The A/B test is used to increase the popularity and visibility of the entire website, not just for a specific page,
- Find and remove the intruder factors that prevent your audience from reaching their intended goal. This annoying factor can be the website navigation that you will notice when working and reviewing the website.
- Design the call to action (CTA) so that users can easily communicate with it.
4. Increase website marketing potential with A/B test
A/B testing is a great way to improve your website design and turn it into a powerful and profitable marketing tool. By carefully analyzing the data and information that you get from the A/B test, you can change the sections and key elements of the website so that you can increase the audience’s conversation with you and make a deeper connection with them. Here are some tips on using the A/B test to build conversations with your audience:
- Target Indicators: Prior to the A/B test, specify your target indicators to measure your success rate while testing.
- Feedback: Give your website visitors polls or surveys. The result of this survey will help you find key sections of the website and make decisions about them.
- Selecting Website Traffic Plans: Before you run the A/B test for website pages, you first need to identify and test the website’s high traffic pages. Traffic pages have more visitors and attract more visitors. Generally, the main page of the website is one of the most important pages on which A/B testing is best done first. Increase the A/B test on the landing pages, reduces the return rate or bans per mile, reveals any problems that your landing page has, increases the conversion rate, and your superiority factor compete with others.