Typography in the design of the website
Enhancing device resolution, increasing Internet speed and allowing designers to use web typing tools like Google Fonts and Adobe Typekit, etc., has made this era a golden age for typography. Typography is an art in which the designer tries to change the text elements, Such as size, letter spacing, letter shape, line spacing, paragraph, and so on.
- The advancement of technology and the use of high-resolution displays have provided more options for typography.
- Provide an opportunity to display Brand Identity.
- Improve text content quality.
- A tool for creating a visual hierarchy (specifically applicable to CTAs).
6 Golden Typography Tips on Website Design
1. The most important factor; readability
Never sacrifice readability for a better font, a typographic design that can not be read does not work for anyone.
2. Simple but impressive
Simple typography makes reading easier and less time-consuming, but this does not mean one must use of minimalist styles in typography design.
Remember the following tips when designing and using typography in the design of a website:
- Increase font size
- Use contrasting colors with the environment in typography to create contrast
- Use bold fonts
Do not confuse the impressive typography with gorgeous typography, simple fonts inspire the sense of trust and transparency.
3. Serif vs. Sans Serif
Serif refers to small lines or appendages that are added at the end of a letter, digit, or symbol. Fonts with these small lines are referred to as serif fonts. Sans-serif fonts are also referred to as fonts that do not contain these scrolls.
There is no definitive evidence to suggest that one of them is more readable than the other. The difference between the two fonts is in their style, the serif of the text is richer and more formal, while the simplicity of the other is nowadays very liked.
A few examples of popular Serif Fonts:
- Freight Text
- FF Meta Serif
A few examples of popular Sans Serif fonts:
- Proxima Nova
- Open Sans
- Helvetica Neue
4. Handwritten style on the photo layer
One of the good supplements for using typography in addition to the style is the use of painting in the design of the websites. In order to make handwritten readability no problematic, try to use it on the big headlines.
5. Superimposed/Shared Space
One of the best ways to make the post better exposed and draw attention to writing is to put (or even part of) the layers on other layers so that both layers are recognizable. (superpositioning). One of the other methods that are being considered today is the removal of text from its own space and entering it into other parts of the space. For example, part of the word is placed on the photo, and the other part is outside the photo. In this method, the whole page blends together and adds highlighting.
6. Do not use multiple font families
In most cases, you do not need more than two font families for each website. To make any difference, try to use the same font family in different sizes and shapes.