The importance of responsive website designing at this time is actually believe it or not very high! The use of smartphones and all kinds of gadgets that have the ability to connect to the Internet and browse web pages has expanded. Reading articles, surfing social networks, checking emails, and even purchasing online from items that users do with mobile devices is also expanded.
Given the growing trend in using and connecting to the Internet through mobile phones, it is very important for your website to be responsive. In the past, webmasters for mobile and desktop considered two different types of sites, but now it does not need to be designed with a push.
What is responsive design?
Responsive design means the correct display of a site on different devices with different screen sizes. The ability to display the elements and content correctly is one of the most important things to keep in mind. This means that you do not need to design different versions of the site for different devices.
Why is responsive website design important?
As we explained, the process of using the mobile phone among users is increasing rapidly. Fast and easy access to high-speed Internet on the phone allows users to perform Internet related tasks very quickly and without the need for computers. Below are some statistics related to this area.
- More than 50% of Google’s searches come from smartphones and tablets.
- Google says it’s unlikely that 61 percent of the users will return to a site that has a mobile display problem.
- 48% of consumers of goods or services start mobile phone research with a search engine.
We all know that Google is now known as the most powerful and popular search engine. So Google has set some web rules related to site status. So if you want to continue to be in the search results and get the right rank of traffic input from search engines, you should consider Google’s recommendation and design your site in a responsive way.
One of the reasons that Google likes this type of design is the need not to re-index content and URLs for a site. Also, the attraction of trust and ease of sharing of content is also easier in this design. All of this will bring the users satisfaction, something that is Google’s top priority.
Responsive design can increase conversion rates
In addition to all of the benefits mentioned above, responsive design has led to an increase in conversion rates by attracting mobile users. The reason is clear: if a site is not well displayed to visitors via a tablet or mobile phone, users will not be able to view the products.
Better user experience
The Importance of responsive design is that it brings a better experience for site visitors through mobile phones. For example, users do not have to constantly scale the page to display text and large images. Through a responsive design, these changes happen automatically.
When your site is not displayed correctly for visitors through mobile phones, it’s actually sending a disappointing signal, and according to Google’s statistics, about 61% of users will not be in a mobile-friendly site. In a survey, 48 percent of users said that when a site is not displayed correctly, they think that a site-specific brand does not value their business.
Note that responsive design will, in addition to speeding up the process of ordering products and services for mobile users, will help you to get more feedback in surveying and receiving user feedback.