In the world of SSL/TLS, Extended Validation SSL certificates are the gold standard, or maybe we can call it the “green” standard. This complete SSL solution not only encrypts your website, safely protecting user information from prying eyes, but it also comes with a variety of extra premium features that have proven to boost trust & clearly demonstrate that you are, in fact, someone safe to do business with. The main way EV certs do this is by way of what we call the green address bar! Granted, the only thing green about the EV address bar nowadays is the font. But the name just kind of stuck.
Not just anyone can obtain an EV SSL certificate, which activates this globally trusted & recognized green bar (especially no malicious or fake site). Before issuing your EV SSL certificate, your Certificate Authority (CA) has to first complete a thorough validation process to verify & ensure that you’re actually a legitimate business. So, if you’re a real business and you’re looking to maximize trust, boost conversion and align yourself with the big shots of the Internet – ya’ know, the companies that people already know and trust – then EV is the only way to go. After all, you’re trying to win, right?