Despite the many communication platforms these days, emails are a type of flexible communication for marketers. Most people check their emails at least once a day. Also, an email from businesses is a part of everyday life, and if people are on your subscribers list, at least that means that they have a little interest in what you are saying.
The fact is that anyone does not open your emails, even if they have real interest in your products and services. We live in a busy era of digital world. People who do not want an inadvertent and chaotic inbox may take your emails away immediately … unless you quickly get your attention.
You must shine and be different among the crowds.
If you want to be remarkable for your communications, you’ll need to put content in your email newsletter that is clear and transparent, and is both beautiful and attractive. A dramatic design is beyond the reach of the past, and if your email does not look professional, your business can not get any benefits either. Here are the basic rules for making successful email newsletters.
Choose a very attractive and impressive color mix.
The goal here is not to show the random range of colors, but our main goal is to create brand recognition while simultaneously displaying beautiful and satisfying content. The best way to do this is to match the color combination with your company logo. Logo is one of the first things people see because they are part of your headline.
Try to match the borders, fonts, headlines, and sub-chapters with the colors in your corporate logo. If your logo is not exclusively colorful, choose the ones that are close to them, and make the email designer design firm with the logo of your business. People will match these colors with your brand and identify your email before they even open it.
Get an interesting headline to your email newsletter.
Email newsletters are like hooks for fishing. People want to know who is talking to them and why they are expected to read the email. You certainly do not read a magazine that does not have a name, or do not pay attention to an article that does not have a title, right? A newsletter is no exception.
Your headline should include the logo, company name and the news headlines. This headline should be clear and simple, preferably accompanied by an encouraging factor. For example, there is a clear difference between “rich entrepreneurs these days” and “triple your profits report”. Remember to not exactly name your email as a “newsletter” – it seems a little ridiculous … See words like “news”, “tips,” “browsing” instead.
To make such great headlines, you can use DIY tools such as STENCIL or PIXLR to make it easy for anyone to use.
Use clear and transparent fonts and simple layouts in your email newsletter.
As a matter of interest to the public, the email newsletter should be very simple, the eyes of the subscribers should not be involved with strange fonts or unusual layouts. Basic fonts like TIMES NEW ROMAN, CALIBRI or HELVETICA are very clear and familiar. A simple font makes it look beautiful and orderly and does not throw out the attention of the audience from your content.
Secondly, your email newsletter should be legible. No one wants to come up with a screen that is full of text. This is a surefire way to quickly remove your email from subscribers. Similarly, in order to prevent your mail from being squeezed, you need to have sub-sections that tell the reader what happens next. You want to put texts in different blocks, each with sub-chapters. Make sure the sub-chapters are smaller than the original headings, and are also larger than the text of the article.
Finally, focus on your content so that each section of the information is organized in an organized style, ideally in its own block or by separating lines. Putting them together looks great (depending on the amount of text, of course), but make sure its isn’t too much!
Use many attractive images.
You need to create a balance between the volume of text content and the corresponding images. Images should in any case express the main point of the text, so be sure to not share unrelated images with your contacts, even if they are beautiful. The visual factor in any communication is always the most powerful part. This makes the entire design attractive and has a beautiful visual effect, and creates spaces between text blocks. For example, placing an image on the right part of the text in a block, and in the other section on the left, can be great.
It’s a great idea to take your own photos, you only need a high-quality camera and the ability to modify images by programs such as Photoshop. If that’s not the case, look for high-quality stock images; you can also get these from free websites.
Make sure your content is amazing and reasonable.
You should spend a lot of time analyzing your database. Creating sections and email lists based on the specific interests of your contacts is an excellent idea. Your click rate will also increase this way. There are many online platforms that allow you to work in this area, and some also provide you with statistics to find out who, when and how it opens. This way, you can target your targeted audience effectively in the long run.
Most of us want to be somehow entertained, and we want to read about content that is in line with our interests. It is very helpful to submit content that includes certain benefits, such as free information (ebooks and articles), a selection of content, events, industry news, and the area you are working on and suggestions. Make sure you get feedback from one-click surveys and give incentives by offering discounts or prizes. Also, do not forget to include an unsubscribe option in your email, you can not keep anyone happy, no matter how hard you try.
Use an email marketing operating system.
If you want to make a lot of effort in this area, there are a variety of operating systems that can help you create attractive, beautiful and functional newsletters. MAILCHIMP is one of the good options in this field, but you have plenty of options to choose from. Some people prefer to use Photoshop or handwriting programming, but this requires more information, designing and coding.
Emailing systems such as MAILCHIMP cover all of the design areas listed above. They can help you make the campaigns strategically and step-by-step. You can also choose from among the various patterns that are available to help you make everything in an appropriate style. You have DRAG AND DROP option that you can select dividers, text blocks and images, and you can even add buttons that encourage people to click on them.
You have a lot of freedom to rebuild patterns, you can also have all your email lists in one section, and you can double the desired campaign and modify the details and send them fast. Get ready for your contacts.
Finally, do not forget to test and check your emails with your email address before they can be sent. Always repeat the tests in your work. Daily emails can be annoying, so keep in mind when sending your emails one day per week can be great, of course, depending on what you are sending. Follow these simple guidelines and make sure you do not take long for easy communication with your contacts that can increase your profit and promote your brand awareness. Good luck.