As far as I can remember, there have always been different discussions and opinions about the impact of advertising on Google and SEO and vice versa. Many customers call us to get Google advertising services and their conversations include phrases such as “I heard that advertising on Google affects SEO” or ” A friend of mine told me that you can pay Google to increase the site ranking.”.
Well, let me be clear from the outset that all these beliefs are 100% false and that Google ads have no effect on the SEO status of the site. Also, site SEO will not affect your Google ads. In this article, we want to thoroughly examine everything about the interaction between SEO and Google ads and help you make the best choice of these 3 options: Advertising on Google? SEO? Or both?!
How are Google Ads and SEO results displayed?
Let’s say you are looking for help to move into a new apartment. So open Google and search for “moving company”. After this, you will see the following page:
As you can see in the image, at the top and bottom of the search page, one or more sites are marked with an Ad. These are Google ads. This means that these sites have paid Google to show their site on the first page in exchange for the word “moving company”. These results are called “Paid Search” results.
In each search, a maximum of 4 ads are displayed at the top of the page and 4 ads at the bottom of the page.
Other sites that are between these ads, using content production and SEO have improved their position and are in fact natural results (Organic Search). Typically, 10 natural results are displayed on each search page.
That said, Google is mostly willing to show 40% of its ad content to its users and no more. That means it will eventually show 8 ads alongside 10 natural results.
Google Ads vs. SEO (Who is the winner?)
You probably know there are two different ways to rank among the first pages of Google:
This first is optimizing the website for search engine optimization or SEO. To do this, you need to increase the quality of your site, produce useful content, promote yourself on the Internet, and most importantly, be patient. How long? As long as Google recognizes you as a good site and is willing to rank you high.
Now let’s say you launched your site today. What is the task? Do you have to wait months and generate content for your site to get more views and more traffic? As you may have noticed by now, the answer is no.
The good news is that with ads on Google Search, you can display your site on the first page of Google and even above all other sites as quickly as possible. The result is obvious: an immediate increase in sales!
But (there is always a but!) you should not forget that for every click on your ad, is equivalent to payment to Google. While with SEO, you do not pay Google. Instead, you pay for your site to naturally rank high on Google.
Now let’s answer the main questions of this article:
Question: After all, which of these two fighters (SEO and Google advertising) is the winner? Should you advertise on Google or focus on your site SEO?
A: It all depends on your needs and budget. Undoubtedly, the best and most effective way to market is to focus on Google ads and your site SEO at the same time so that you can get good results both now and in the future and be sure that over time your marketing costs. Be reduced.
But if you do not have the budget to focus on both options, you need to set goals and when you need to, and make your decision accordingly.
Question: Are you planning to sell your season or is your job market changing at different times?
A: So Google AdWords is probably right for you because you can send traffic to your website quickly and without delay, and stop and reactivate your ad whenever you want. Take a clothing store, for example. In the months leading up to Eid, the store is sure to have a better chance of selling, so Google ads can be a great way to attract customers. The good news for you is that your ads will be displayed even higher than normal search results.
Question: Do you intend to have a successful and reputable website that is seen as a valuable source of information in your field and people always come to it to find answers to their questions?
Answer: It is a very good decision. But without a principled SEO, this would not be possible. Because users trust natural search results more than advertising results, and being present in natural results increases your site’s credibility.
Question: Do you intend to focus only on one specific keyword that is very profitable for you?
A: So it’s better to go to Google AdWords and start your ads for this keyword. Or maybe you want to be seen in all the keywords and searches related to your work and every new article you display quickly on the first pages of the search? So SEO is a better choice because it gives your site credibility with Google.
Finally, I want to share with you some interesting statistics on advertising and natural search results. Approximately 30 to 20 percent of users click on ad results when searching, and the majority trust only the actual results more (this includes me, who is an expert on the Internet). But I’m sure that in Canada, the percentage is higher and many users do not even recognize the difference between advertising and natural search. Plus, if someone clicks on your content, you will not be paid.