Imagine a peach tree that is green in all seasons of the year and bearing fruit! Wouldn’t that be a dream come true? Picking fruit and eating it at any time? you no longer have to wait until next summer. Always green, always fruitful and always usable!
Green content is just like a tree that you can go to whenever you want because it always has something new for you! Let’s read the rest of what defines green content, why it’s important, and what topics and ideas can be generated for green content.
If you are interested in getting into content marketing and using this great technique to boost your business, be sure to read this article.
What is Green Content?
Green content is like a tree that stays green throughout the seasons and does not turn yellow and unproductive over time as the season’s change, meaning it is useful and useful at all times; it never goes out of date and can be read at any time.
Well, by definition, this type of content has no expiration date, and it doesn’t lose its value over time, because it’s always catching on to users and users are always looking for it, so generating green content is the secret to increasing the visibility of many blogs.
Is green content better or other colors?
We cannot evaluate the difference between green and non-green content and say which is better. If you look at it in general, each of these types of content has its own significance and will drive the growth of your visitors, but which one is more important to you depends entirely on the type of business and the context of your website.
For example, news websites that give people news and events of the day are worth the hot news and fast-spreading news, not green content generation, so we can’t expect such a site to produce green content. Because for this website, generating content means generating fresh news.
But if you want to have a blog or site that is always useful and effective for its users, (for example, a better lifestyle blog), you can turn to green content. In any area of your business, there are a number of related topics that can produce green content around them.
Let’s take an example. Suppose your website is about social networks, an article entitled “The best social networks for your business” is a clever green content and can bring a lot of traffic to your website. Because this is something that audiences are always looking for and not time-dependent.
As another example, we can assume that we have a website for winter clothing sales. In addition to informing discounts and festivals, this store’s content basket is green with content such as “How to choose the right winter hat?” Or, for example, “What is the best quality of boots?” Equipping more users to visit our site over time. The content around these topics is content that will always be useful to users.
We can now define a more precise definition of green content:
Evergreen content (green content) has no expiration date and will not become obsolete over time. This is about topics that always engage readers, regardless of the news of the day or the seasons. The green content is derived from a tree whose leaves remain green all season.
Little green content or Always green content
Some examples of the difference between little green and always green content:
For example, historical data about past life and the world are evergreen content. Because there are things that have happened before and that don’t change anymore, and the content is the same whenever one wants to read about it.
To make the distinction between always green and little green content clearer, I refer to some educational content. For example, floppy disk training for a relatively long time was considered green content, but now with the replacement of newer technologies, this training is no longer useful to anyone and its expiration date is over.
If you think you can produce always green content around your business, get started right now. Not all your articles and content need to be always green, but it may be best to have a green content plan in your content calendar, and sometimes generate green content that fits your business and publish it on your website.
For example, if you are involved in selling cosmetics and skincare, one of the evergreen content can be about skin health. Some of the green topics you might notice in this area are:
Maintaining skin health, hair care, recognizing skin damage, fixing dry hair and more
These are topics that will always be useful to your users and customers, and they may reach your content at any time by searching Google. Skincare is a topic that is searched every year in Google for all seasons.
3 Reason for the importance of green content
Have you thought about why green content is important at all? And why should you have it on your website or blog? Here are three things to consider about green content:
1. With green content, you’ll always have the chance to reach new users.
Attracting users with green content on your website can attract new users over the years. You do not need to regularly update or access this content. Having green content on your blog will always keep it active and engaging with the user. Of course, you should be aware that green content should be attractive and valuable.
2. You can be at the top of Google’s results on a particular topic.
If you allow enough time to generate green content on your site, the user will always pick you up; Google will understand this story and will slowly trust you and increase your ranking. Because more and more users are coming to your green content and reading it. This type of content will bring permanent and lasting visits to your website. It can even keep your visitors up for years and bring your website link to the Google homepage.
3. Green content is very likely to increase your linking.
Since green content is long-lasting and does not lose its value over time, it is highly likely that other sites and other bloggers will link to you. Your green content may be so valuable in content that it may be taken as a reference in linking to other content on other blogs and websites. This property of green content will get more views all the time, every time.
Be the biggest green you can be!
Your content is always going to be read and used for many years, so you need to invest enough time and energy in producing it to be appealing and to deliver high-quality SEO and writing principles. If your subject and content are green, write the beginning so that you will not go back and change its quality; let it root for itself and bear fruit and not need pruning or text correction!
Ideas for Green Content Generation
So how do we produce always green?
Some of the ideas that we can mention about green content production include:
Instructions for using a particular device (such as a vacuum cleaner or juicer or a digital device)
One of the ideas for producing green content can be a guide to working with a particular device. Guides or manuals are green content that are always needed. Any device you have and don’t know how to work with will not be of much use to you until you Google for a solution. You need to know how to work with the device and with the help of the user guide you can know all the benefits of your desired device and all its parts.
Any tutorial on a particular topic that is relevant to your business is green content. Such content is always needed by users.
History is something that has happened in the past and is not going to change. So any content that is produced about the past and related events is always green.
Frequently Asked Questions or Solutions
Customers will be asked questions about your business that are repeated over and over. You can generate and publish green content on your website by answering these questions.
Regardless of what your business type is, you can get green content by generating content around your business’s keywords that you can use to visit and interact with your website users. Green content, as its name implies, is never useless and will help increase your site’s ranking on Google over time. It also gains the trust of your audience and can build loyal customers for you.
Always have a green root …
In this post, we tried to introduce you to all kinds of green content and explain its importance. We also gave you ideas to help you generate green content. How convinced do you think you are to turn to green content and use it to thrive and increase sales in your business? Have you had any experience of producing green content?