What is a UX design?
User experience (UX) is a concept that has a broad definition and, if you ask several people to explain this to you, each will give a different definition. But in general, user experience design (UX) means:
Effective design is all aspects of user experience in consideration when using a product or service.
User experience (UX) is considered as an interdisciplinary field of study and includes people with various scientific and specialized fields, such as graphic design, psychology, research, etc., which enable us to better understand human behavior and we know how to design a product (such as a website) so that the user can experience good comfort in addition to its use.
For a better understanding of UX’s product design, look at the following two pictures, each of which represents a bread toaster:
In Figure 1, a simple toaster is shown that, although it does your job, the user needs to warm up the bread by pulling the button down. But in Figure 2, a toaster with better user experience is displayed so that the user can easily do the job by pressing (and not dragging) the button. In addition, the user can see the start or end of the process of warming the bread on the toaster. As you can see, both of these toasters work the same, but they create a different experience for the user when using it.
6 Important Points in Web User Experience Design (Web UX)
There are various things that affect the user experience when using a website, and today the improvement of user experience has become an important part of the design of a website. In the last few years, Google has also added value to the quality of website user experience and boosts the ranking of websites that provide a better user experience on the search results page. In fact, the website user experience is now an important factor in SEO (website optimization for search engines). Here are 6 important tips for improving website experience:
1. The importance of content in the user experience of the website
The content of the website is referred to as a collection of articles that informs the visitor of the field of activity, products, services and … The content of the website has several formats: text, image, audio, video, PDF file, etc. Each of them has its own application. After 2011, with the upgrade of Google’s search engine algorithms, the quality of content production became very important to website, and content marketing on the Internet grew rapidly. Websites require the production of quality content to attract users and interact with them, thus making it easier for their audience to sell their products and services.
2. Impact of the tone or manner of expression in the user experience of the website
It’s important to have a tone or way of expressing the same content and message to the website’s audience, and it’s essential to adhere to the tune of voice throughout the content of the website. Using the right tune is directly related to the type of target audience of the website.
3. Website Usability
The applicability of a website simply means that:
The user can do the job without any problem!
However, that is sometimes challenging to some website developers and companies, since they sometimes do not know what the user is supposed to do in the first place.
4. The impact of branding on the user experience of the website
Each website gives its visitors a special feeling. This feeling is actually the mainstream of the website’s branding in online space. What a person feels like when he logs in and views different pages of it, feelings like speed, simplicity, quality, artistic beauty, luxury, etc. all affect the website branding. If you have a good internet branding website, users will remember it and will revisit it in the future, and it will also increase the likelihood that the customer use your products and services.
5. Importance of photos and videos in the user experience of the website
The content of the website, including photos, videos, animations, etc., is very effective in helping users understand the content of the website by the users. Compliance with the quality and graphics standards in the image content of the website is very important. Unfortunately, many owners of websites do not have enough time to it. The content of the image has a greater impact on the user’s mind than the textual content, and strongly influences whether or not a website has given the user the experience it should be.
6. The need for the proper design of a website
The design of a website‘s processes involves different sections and varies according to the subject of that website. For example, a user in an online store website needs to go through steps to purchase the item they need, or a person on the software download website must cross multiple pages to ultimately reach the main download link. Simple, and standard design of the site processes play an important role in user satisfaction and if not properly designed, it will dissuade a large percentage of users from completing the process.
Following the 6 points mentioned above, you can have a positive impact on improving the quality of website user experience and facilitate the process of converting website visitors to potential customers and turning potential customers into final buyers.