1. Respect your users
In the world of email marketing, you need to understand that when you send an email, let users be able to instantly unsubscribe at any time when they receive your emails. It’s suggested that you put this option at the end of each of the emails you send so that users can access it at any time. This does not increase subscription cancellation but also ensures that users can not receive emails whenever they are not willing to receive them.
2. The email title should be related to the general content
Emails that have fake and unrelated titles to increase the opening rate of emails do not make a good sense of the audience and carry a sense of deception, and this will cause users to run away. Be sure to try selecting the email title that is quite relevant to the content. You can use attractive titles that make sense or make a very good suggestion but must be fully compatible with the content of the email you send.
3. Write a program for sending e-mails
Sending too many emails or messages is not the smartest thing ever. You are dissatisfied by sending too much email to your users and this will make users leave. Note that if you send too much time You are forgotten.
4. Do not just send emails of product introduction or sales
Any services you provide should also include free services and news related to your collection so that it would be appealing to your audience. This helps the users think that you really do care about them, and you are doing your best to keep them.
5. If you send a promotional email, be sure that they are fully secured.
Make sure the emails that you are sending are fully secured. Many companies refuse to open emails that do not have SSL on them. Do be sure that your name and servers are not considered as spam and that you are running an SSL.