How do we turn visitors to customers?
Increasing the conversion rate of the user to the customer and the visitor is appealing to all Internet businesses, there are several ways to do this. The Goal Pyramid, which was first introduced by Matthew Michalewicz, is based on crushing large targets (such as increasing traffic, increasing customer conversion rates, increasing lids, increasing sales, etc.) to smaller targets that are easy to achieve. It will eventually lead to the main goal.
In many websites, the goal is only to gain a foothold in Google’s results and improve SEO, but it’s just the beginning of content marketing. Even if we rank first in Google results, we can attract more users to our website with a little bit of simple changes to the title and description of the pages.
After attracting the user, we will have another task, which is to convert the user to the client. If you give away customers, you will probably have a low conversion rate. In this article, we try to increase the user’s login rate.
Effect of choosing the appropriate title on increasing the click rate
The first thing users see on the website or Google results is the title, product, or page, so the title you choose for the text has the greatest impact on the formation of the user’s basic mindset. In addition, the title plays an important role in encouraging users to click on the link and engage them with the page. Because of the great importance of the title, we start by introducing methods to make the title more attractive.
1. Specify exactly the subject of the article
According to statistics, titles that directly address the reader clearly show the benefit or openly tell the audience what they are waiting for.
2. Use positive traits and verbs in the title
One of the worst things to do when choosing a title for a post is the use of verbs and attributes that send a negative sense to the user. The better way is to spend a little more time and get better with the help of the more appropriate adjectives and verbs. For example, the title “10 ways to get better in driving” is not as attractive as it sounds. The author could have chosen for a better title, such as “How to take 10 steps in professional driving?”
3. Use various verbs
It’s best to use verbs when choosing the title of the page to encourage the user to do something. Verbs like discover, learn, grow, jump, try, and … create emotions in the user and increase click rates.
4. Contact the reader
Place the reader directly with words like “you” or “for you” wherever possible in the title and the text. By doing the same, you’ll be more involved with the subject you’re dealing with. You can even write verbs without using the pronouns to direct the user to the audience.
5. Use the number in the title of the article
Using a number in the title of the article is one of the most common tricks to attract user attention; statistical research has shown that adding a number in a post increases the click rate. The reason is obvious because users prefer the number to the text! For example, instead of writing “How to speed up a website?”, We can say: “15 Simple Techniques to Increase Website Speed.”
6. Ask the user questions
This stimulates the audience’s curiosity and encourages them to respond promptly. If your question exactly points to a question that the user always asks for, your click rate will increase dramatically as he or she will find that you exactly identify and respond to their needs.
7. Use words that users prefer
Some phrases play a key role in attracting users’ attention when they search. For example, titles containing such phrases such as “fast, how, why, method, technique, free, and like” are more likely to be chosen by the user.
The BuzzSumo website has analyzed 100 million articles on Facebook in a comprehensive survey, extracting the most engaging titles from them. The results of this research can be seen in the following picture. Interestingly, the first and second rankings in the chart start with the number.
Techniques to increase user-to-customer rates
So far, we have talked about ways to optimize the titles. Good titles will increase website clicks and traffic, but what should the page content do? Our goal is not just to login to the website or a specific page of it. In the next step, we need to try to convert more of these visitors to customers.
In the following, techniques for increasing the conversion rate are introduced, which can be used to increase the chances of converting a visitor to a client by using them in the content of their website pages.
1. Choose a title that represents the content
Choosing a charming title can increase the chance of a user clicking on your links, but if this heading contradicts the content on the page, it will disappoint and make the user leave fast. For example, if the article is about the introduction of Bootstrap and its features, do not write “zero to one hundred bootstrap training” in the title of the article! Because you have misled the users.
2. Write the most valuable part of the content at the beginning
If your ultimate goal is to turn the reader into a customer, you have to make sure they stay on the page. To achieve this, you have to start the article with a highly engaging paragraph, and in a few lines talk about this article. To do this, first write the abstract and very fascinating points that will be used and continue the article as usual.
For example, when there’s a video in your article, it’s best to place the video in the top sections of the page. This shows to Google that you are focusing on user experience and helping the user to view the video before reading tedious texts.
3. Encourage the user to stay on the page
Following the previous technique, to encourage the audience to stay on the page, it is recommended to use the Bucket Brigade technique. Simply put, you should use words and phrases that excite the user to read more. See some examples of these terms:
- For example …
- The result is that …
- This is just the beginning …
- Probably many times this question has come to you …
- The most successful people in SEO, have two main personality traits …
- The only content production code that users really want to is …
- it is interesting to know …
Complete the paragraph with a question and answer it in the next paragraph. When you attract the attention of the user, you should not let them go. The use of the above expressions is one of the best ways to keep users’ attention to the page.
4. Use call to action
Call to action or the call button, as its name implies, must invite the contact to do something. Some examples of the most commonly used phrases:
- Sign up for a trial now!
- Download the comprehensive guide today.
- Get a free gift right now.
Do not use neutral words in CTA. By doing so, you will practically eliminate its impact and value. The following are examples of neutral words.
- log in
- click here
The above words do not have a grammatical nature and do not give any incentive to the user; most importantly, they are stereotyped and tedious.
5. Do not use false verbs
Sometimes the use of unknown verbs and words is good, but in most cases, the use of them will lead to misleading sentences and difficulty for the user to understand. In unknown actions, the role of the subject is ignored.
In long sentences, the user becomes confused about identifying the subject of unknown sentences and has to read the sentence several times.
6. Online conversation with users
By adding live chat functionality to your website, readers will immediately contact the after sales service immediately after dealing with the problem or question. Your quick response and availability will create a sense of trust in the audience.
Learning and perseverance, the key to success
Adherence to standards and learning SEO alone cannot be successful, for a better conclusion, you should apply marketing techniques and customer behavior alongside them.
Success in content marketing without falling into the pits and holes is not possible! Finally, with every mistake, you are one step closer to producing better content. Using these techniques requires experience and analysis. You should test each of them in parts of your website and use the results to improve other sectors.
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I love all the points you’ve made.